Sheridan Ash: Passionate about encouraging women into tech careers

Sheridan Ash is the technology and investments director for PwC in the UK. She campaigns passionately to get more young girls and women into tech careers. That’s why she set up and leads PwC’s Women in Technology initiative.

Ash’s professional life has been unexpectedly varied, from high fashion to high tech….Leaving school at 16 with very few qualifications, having undiagnosed dyslexia, her first career was as a fashion model. She walked the catwalk from Milan to Paris.

Ash started a degree in her 20s when she was also a single mother. She studied psychological sciences and then worked in the pharmaceutical industry in sales and marketing. She went on to take an MBA at Imperial College where her interest in technology was sparked and she worked as a researcher for leading innovation professors.

From Imperial Ash went to Accenture, working in its health sector practice. This is where her tech career really took off and she led multiple large, often global, technology programmes.

For the past seven years Sheridan Ash has worked for PwC, first in its health industries and government consulting team and now working for the UK board on the company’s technology and investments. Her career in tech came through an unusual path, and that is why she so actively encourages girls and women with diverse backgrounds to consider opportunities in technology.

She will part of our panel at The Oakley Court, Windsor, on March 31 – when we launch Women in Business 2017.